How Custom Nonwoven Bags with Contrast Gussets Transform Retail Branding
- Manis Creations
- Jan 17
- 2 min read
In the competitive landscape of textile and garment retail, your brand is carried by your customers. Literally.
At Manis Creations, we recently partnered with a prominent textile and retail showroom to solve a common challenge: How do you turn a standard utility item—a shopping bag—into a high-impact branding tool?
The answer lay in a combination of high-grade materials, bold color choices, and uncompromised craftsmanship.
The Project Brief: Branding with a "Pop"
Our client wanted more than just a container for their sarees and textiles. They wanted a bag that would project their showroom’s identity with elegance and energy.
The requirements were specific:
Durability: The bag needed to handle the weight of heavy silk sarees and retail sets.
Visual Appeal: The customer insisted on vibrant, colorful elements to make the bag stand out in a crowd.
Precision Branding: High-fidelity multicolor printing to showcase their logo and store details clearly.
Technical Specifications of the Project
To meet these expectations, our manufacturing team in Erode focused on three core technical pillars:
1. High-Density 110 GSM Fabric
Most retail bags use lighter materials, but for this textile showroom, we chose 110 GSM Nonwoven fabric. This higher weight provides a premium, sturdy texture and ensures the bag is reusable for months, extending the life of the brand's advertisement.
2. Contrast Gussets and Handles
To fulfill the client's request for an "attractive" look, we moved away from monochromatic designs. We utilized contrast-colored gussets and handles in vibrant shades of Yellow, Pink, and Green. This "pop" of color creates a visual frame for the multicolor print on the front, making the showroom branding instantly recognizable.
3. Engineered Dimensions (14" x 12" x 6")
The size was specifically tailored for the retail environment. With a 6-inch gusset, the bag provides ample depth for folded textiles, ensuring that the clothing remains flat and professional when carried out of the store. Each Bag weights 55 grams.
Quality You Can Feel: Uncompromised Stitching
At Manis Creations, we believe that the strength of a brand is only as good as the strength of its seams. For this order, we ensured that the stitching was perfect across every unit. By refusing to compromise on the manufacturing process, we delivered a product that didn't just meet the customer's desired outcome—it exceeded their expectations for quality and finish.
Why These Bags Are a Game-Changer for Showrooms
Customized nonwoven bags are the ideal "graceful conclusion" to a sale. They offer:
Enhanced Perception: A high-GSM, well-stitched bag signals to the customer that they have purchased a premium product.
Mobile Marketing: Colorful handles and gussets catch the eye of passersby, turning every customer into a brand ambassador.
Sustainability: Being durable and attractive, these bags are frequently reused, aligning your showroom with eco-friendly values.
Partner with Erode’s Packaging Experts
Whether you run a large textile showroom, a designer boutique, or a retail outlet, Manis Creations has the technical expertise to bring your brand vision to life.
Ready to upgrade your showroom branding? Contact Manis Creations Today for custom quotes on 110 GSM Nonwoven bags and professional screen printing.
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